strategised video content to drive results
At AB Creative, we believe that meaningful stories deserve meaningful impact.
We’re a collective of creators, strategists, and storytellers who collaborate with forward-thinking, values-driven brands to craft content that connects.
Whether it’s sustainability, ethics, or innovation, we bring your mission to life — with clarity, creativity, and heart.
We don’t just make videos. We make stories that matter. Together.
Our Services.
Content Creation
○ Documentaries
○ Mission Videos
○ Commercials
○ Short Form Video
○ Photography
Social Media
○ Social Media Audit
○ Social Management
○ Custom Content Strategy
○ Done for you Content
○ Social Media Training
MARKETING
○ Social Media Ads
○ Multi-Purpose Content
○ Expert Hooks
○ Landing Page Videos
○ Monthly Reporting
Trusted
BY.
![NW - N Logo [WIDE]](https://weareabcreative.com/wp-content/uploads/2025/04/NW-N-Logo-WIDE-150x150.png){kind=logo}
OUR PROCESS.
This isn't about us, It's about YOu
FAQ
ask us
anything.
What makes your approach different from other video production agencies?
Unlike typical video agencies that focus primarily on trends and aesthetics, our approach is rooted in strategic thinking.
We don’t just produce videos—we analyse your business objectives and audience needs, guiding you through a process designed for genuine growth and deep connection.
By blending bold creativity with conscious strategy, we ensure every piece of content helps you stand out, resonate authentically, and lead with lasting impact.
How will video content help my business grow?
As of 2025, video accounts for approximately 82% of all global internet traffic; that’s a lot of potential eyeballs!
Especially given 83% of consumers expressed a desire to see more video content from brands, and a whopping 87% of consumers have been convinced to make a purchase after watching a video, highlighting the persuasive power of video content.
How involved do I need to be in the video production process?
We get it, you’re already busy without adding something else to your plate. So you can be as involved as you wish—we tailor our approach to fit your preferences and availability.
Typically, we recommend your input during key strategic stages, such as initial concept planning and final reviews. Beyond that, our team handles everything, ensuring the process is streamlined, efficient, and stress-free for you. If you want to be more hands-on, great, we love collaborating!
What is your typical process for creating a strategic video campaign?
Our strategic process involves four key stages:
Discovery & Analysis:
This is where we get to know you. We dive deep into your business objectives, audience insights, and brand values.Strategic Planning & Concept Development:
We craft a tailored creative strategy and compelling story-driven concepts aligned with your goals.Production & Post-production:
Our expert team handles filming, editing, and refining your video content.Delivery & Optimization:
We provide your final videos alongside strategic guidance for distribution, ensuring maximum impact and measurable results.
Do you offer different packages or flexible pricing structures?
We offer fully bespoke packages designed around your goals, scale, and ambition. Every project is individually quoted on a per-project or retainer basis, ensuring flexible options that align precisely with your needs and budget.
Can you help us develop creative concepts if we’re unsure of what we need?
Absolutely! Many clients come to us unsure of exactly what they need. We love helping businesses discover powerful creative concepts from scratch. Through our strategy-led process, we’ll uncover exactly the right approach to achieve your goals, even if you’re starting without a clear direction.
Do you offer guidance with distribution strategies (socials, paid ads, organic)?
Yes—we don’t just create content, we help you get it seen. We offer strategic guidance and optional support with social media, paid ads, and organic distribution to ensure your video reaches the right people and delivers real results.
Can you work with businesses remotely or do you need to film on-site?
We work with businesses both remotely and on-site, depending on what the project calls for.
While some videos benefit from on-location filming, we also offer remote-friendly solutions—like animation, voiceover-led content, UGC, and editing existing footage—that deliver impact without needing to be physically present.
What if we’ve tried video before but haven’t seen good results?
Many clients come to us after underwhelming results elsewhere. What sets us apart is our strategic approach—we start by deeply understanding your audience, brand, and most importantly, your goals. With those targets in focus, we craft story-driven content designed to build real connections and deliver measurable impact. We don’t just make videos—we make videos that work.
We have limited internal resources—can you handle most of the heavy lifting?
Yes—our process is designed to take the pressure off your team. From strategy and scripting to production and delivery, we handle the heavy lifting so you can stay focused on running your business while we bring your vision to life.
Got a question not covered here?
Didn’t find what you were looking for? Need more clarity? No problem! Just drop us a message here — we’re always here to help.
This isn't about us
It's All About you.
We help purpose-led startups, ethical brands, B Corps and future-focused founders create strategic, story-driven video content. So that they can stand out, connect deeply, and lead with impact.
Unlike generic content creators or agencies that prioritise trends over meaning — we blend bold creative thinking with conscious strategy and a deep understanding of next-gen brand values.